Integrate 2024: Key Highlights from Australia’s Premier AV Trade Show

1. Centre-of-Room Cameras

Leading brands like Logitech, Neat, and Poly showcased innovative centre-of-room camera solutions that seamlessly integrate with front-of-room setups (room camera or video soundbar with in-built camera).

These demos highlighted smart switching capabilities, enhancing the viewing experience of the in-room participants in a big way providing a clear viewing angle no matter where participants are located or looking.

2. LED Advancements

This year’s show was all about LED advancements, with vendors like Samsung, LG, DiColor Australia, Sharp, and Barco pushing the envelope.

Chip on Board (COB) and Flip Chip COB technologies, particularly Samsung’s innovations, were standout features.

The buzz around pixel pitch continued, with DiColor’s 0.7mm PP LED wall grabbing attention – and for those curious, there’s even a 0.4mm version on the horizon.

3. AI Takes Centre Stage in Unified Communications

AI capabilities were the talk of the show, with Microsoft, Zoom, and Cisco all unveiling exciting advancements.

Cisco’s integration of Nvidia chipsets to enhance AI-driven features was particularly impressive, with applications ranging from advanced facial recognition to dynamic participant framing in meeting rooms, allowing the far-end participants to see the names of each person in the room, which could be handy for newly enrolled employees to an organisation and for larger style meetings.

It’s all about making remote and in-person collaboration feel more natural and connected.

4. Sustainability moves up the agenda

Sustainability was a key theme this year, with vendors showcasing efforts to reduce their environmental impact. Logitech, for example, is incorporating up to 62% post-consumer recycled plastic into its new MeetUp2 video conferencing soundbar. These initiatives are not just good for the planet—they’re increasingly becoming a deciding factor for buyers.

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Connecting with partners and sponsors

Integrate 2024 was not just about discovering the latest in AV technology—it was also about connecting with our valued vendors and partners.

With over 95 Pro AV Solutions team members from across Australia, we conducted more than 15 stand tours, engaging directly with the industry’s leading brands. These tours provided a unique opportunity to explore groundbreaking innovations and strengthen our partnerships, ensuring we continue to bring the best AV solutions to our clients.

Pro AV Solutions has been supported by Crestron Electronics, Samsung Electronics, Logitech, Barco, Microsoft, Ingram Micro, Dicolor Australia, Jands Pty Ltd, Midwich, Yealink, Sony, and Poly.

Integrate 2024 showcased the evolving needs of workplaces adapting to hybrid environments, where the demand is growing for meeting rooms that offer exceptional experiences for both in-room and remote participants. As employees gradually return to the office, technologies like Crestron’s remote management software are gaining popularity, enabling IT teams to efficiently manage meeting room technology and reduce downtime.

As Australia’s leading AV trade show, Integrate continues to set the pace for industry innovation, highlighting trends that will shape the future of AV.

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