Poly, the power of many

Combined company Polycom and Plantronics just rebranded as “Poly” after almost 8 months of becoming one brand.

The company aims to provide multiple ways of communication regardless of location, and influence the traditional audio and video expertise of Plantronics and Polycom as well as the breadth of smart endpoints from the previous portfolios.

Poly will focus around areas of innovation designed to drive the new company forward into its next stage of development.

The Poly logo not only represents the company’s new path, but also the history from its previous entities. The lava colour and angle of letters form a propeller to reflect Plantronics 60-year aviation lineage, while its three legs are inspired by the design of Polycom’s iconic conference phone.

“Both brands have great histories — Plantronics as a leader in audio quality and headsets and Polycom in enterprise-class conferencing. We wanted to bring those together, and ‘Poly’ is the embodiment of all the many different modes of communications, in any place,” Chris Thorson, senior director of solutions marketing for Polycom, told CRN.

“The professional services and managed services side of the business are on the uptick and we are investing in those areas because customers want a more ‘hands-off’ type of approach,” he added.

As a Poly partner, Pro Av Solutions is waiting to receive access to the tools needed to fully migrate to the new Poly brand.

Sources

CRN and UC Today

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